“Today we are inundated with such an immense flood of printed matter that the value of individual work has depreciated, for our harassed contemporaries simply cannot take everything that is printed today. It is the typographer's task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him.”
Typographie is a seminal work that delves into the intricate world of typography, covering its evolution, fundamental principles, and its role in visual communication. The book offers in-depth analysis of various typefaces, their design elements, and the impact of typography on readability and aesthetics. It is widely regarded as a foundational text for designers and typographers, providing both theoretical knowledge and practical insights into the craft. more
Emil Ruder was a Swiss graphic designer known for his innovative and influential work in the field of graphic design. His contributions had a profound impact on modern design in the mid-20th century. more
“It's a gut feeling. And when two people have the same gut feeling, you have a brand.”
“I would... learn how to drive... have a nice car... and drive it.”
“Whenever I'm sad I just imagine if babies were born with mustaches.”
“I smile and think; This is my job, this is what I do for a living, and its what I’ve always wanted”