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Ferdinand Lundberg Books

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“JOURNALISM, which shapes, modifies, or subtly suggests public attitudes and states of mind, morbidly attracts the owners of the great fortunes, for whose protection against popular disapproval and action there must be a constantly running defense, direct or implied, specific or general. The protective maneuvers often take the form, in this plutocratic press, of eloquent editorial assaults upon popular yearnings and ideas. The journalism of the United States, from top to bottom, is the personal affair bought and paid for by the wealthy families. There is little in American journalism today, good or bad, which does not emanate from the family dynasties. The press lords of America are actually to be found among the multimillionaire families.”

WealthJournalismClass StruggleClass WarfarePlutocracyJournalist Capitalism
Book:America's 60 Families
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“It is true that Harvard and Yale, as well as other upper-class institutions, offer free tuition, some cash scholarships, and nominal paid employment to the highest-ranking graduates of accredited secondary schools, without regard for the social class origins of these students. One can, it is true, meet a coal miner's or a farmer's son at Harvard, although it is a rare experience. The task of Yale and Harvard, however, is to mold these bright youngsters into unconscious servitors of the ruling class—as lawyers, as corporate scientists, as civil servants, as brokers, bankers, and clergymen. The enforced "democratic" mingling effected by the new house plans assures this result more positively now than ever, for in the past, many students were made to feel like pariahs by their exclusion from the quasi-aristocratic clubs.”

ClassCapitalismHarvardAristocracyYaleClass StruggleRuling ClassYale UniversityHarvard University
Book:America's 60 Families
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“All these wasteful expenditures of the rich, only a few of which have been briefly enumerated, are extenuated by hired apologists on the ground that they give many people work in the luxury trades, in domestic service, in the garages, stables, and gardens, and on board the yachts. It is not realized, it seems, that if the money wasted by the rich in personal indulgence were taken in taxes and put into the building of needed hospitals, schools, playgrounds, clinics, low-rent apartment buildings, farm homes, sanatoria, rest homes, and recreation clubs for the mass of Americans, the persons now given employment by the wealthy would obtain work of a more constructive character in these other fields.”

PoorRichEconomicsFinanceWealth Inequality
Book:America's 60 Families
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