“Abstracted into signs, objects can be understood as a self-referential system with no relationship to either the natural materials or colours, or traditional societal structures. A substratum of meanings, objects become a lowest common denominator to which the connotative meanings imposed by advertising are attached.” ObjectsMeaningBaudrillard Book:Baudrillard for Architects Source: Baudrillard for Architects
“Discussing the system of objects, Baudrillard focuses on the relationship between connotation (external) and denotation (internal) to the system; yet in addressing the Pompidou Centre, both are collapsed into an oversized commodity whose signifier/ signified (aka form/ function) relationship is unstable.” MeaningBaudrillardPompidou Book:Baudrillard for Architects Source: Baudrillard for Architects