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Greg McKeown

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“To eliminate nonessentials means saying no to someone. Often. It means pushing against social expectations. To do it well takes courage and compassion. So eliminating the nonessentials isn’t just about mental discipline. It’s about the emotional discipline necessary to say no to social pressure.”

“У каждого из нас есть выбор. Мы можем либо вложить свою энергию в создание системы, которая облегчит нам выполнение заданий, либо остаться в другой системе, затрудняющей работу.”

“The overwhelming reality is: we live in a world where almost everything is worthless and a very few things are exceptionally valuable. As John Maxwell has written, “You cannot overestimate the unimportance of practicality everything.”

“Nonessentialists say yes because of feelings of social awkwardness and pressure. They say yes automatically, without thinking, often in pursuit of the rush one gets from having pleased someone. But Essentialists know that after the rush comes the pang of regret. They know they will soon feel bullied and resentful—both at the other person and at themselves. Eventually they will wake up to the unpleasant reality that something more important must now be sacrificed to accommodate this new commitment. Of course, the point is not to say no to all requests. The point is to say no to the nonessentials so we can say yes to the things that really matter. It is to say no—frequently and gracefully—to everything but what is truly vital.”

“But this time I felt a sense of immediate clarity: in that instant, I just knew, even as the words escaped my lips, that this was the essential path for me. What made me so sure I was on the right path was how the clarity disappeared when I even thought of applying elsewhere. Several times I started the application process for other programs but always stopped after a few minutes. It just didn’t feel right. So I concentrated my efforts only on that single application. As I waited to hear back from the university, many other opportunities, some quite tempting, presented themselves. I said no to all of them. But despite the uncertainty of not yet knowing whether I had been accepted, I didn’t feel anxious or nervous. Instead, I felt calm, focused, and in control.”

“Warren decided early in his career it would be impossible for him to make hundreds of right investment decisions, so he decided that he would invest only in the businesses that he was absolutely sure of, and then bet heavily on them. He owes 90% of his wealth to just ten investments. Sometimes what you don’t do is just as important as what you do." In short, he makes big bets on the essential few investment opportunities and says no to the many merely good ones.”

“Essentialism is not abotu how to get more things done; it's about how to get the right things done. It doesn't mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.”

“In gathering data from more than five hundred people about their experience on more than one thousand teams, I have found a consistent reality: When there is a serious lack of clarity about what the team stands for and what their goals and roles are, people experience confusion, stress, and frustration. When there is a high level of clarity, on the other hand, people thrive. When there is a lack of clarity, people waste time and energy on the trivial many. When they have sufficient levels of clarity, they are capable of greater breakthroughs and innovations—greater than people even realize they ought to have—in those areas that are truly vital. In my work, I have noticed two common patterns that typically emerge when teams lack clarity of purpose. PATTERN 1: PLAYING POLITICS In the first pattern, the team becomes overly focused on winning the attention of the manager. The problem is, when people don’t know what the end game is, they are unclear about how to win, and as a result they make up their own game and their own rules as they vie for the manager’s favor. Instead of focusing their time and energies on making a high level of contribution, they put all their effort into games like attempting to look better than their peers, demonstrating their self-importance, and echoing their manager’s every idea or sentiment. These kinds of activities are not only nonessential but damaging and counterproductive.”

“We overvalue nonessentials like a nicer car or house, or even intangibles like the number of our followers on Twitter or the way we look in our Facebook photos. As a result, we neglect activities that are truly essential, like spending time with our loved ones, or nurturing our spirit, or taking care of our health.”

“The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes the vital few from the trivial many, eliminates the non-essentials, and then removes obstacles so the essential things have clear, smooth passage. In other words, Essentialism is a disciplined, systematic approach for determining where our highest point of contribution lies, then making execution of those things almost effortless.”

“The word priority came into the English language in the 1400s. It was singular. It meant the very first or prior thing. It stayed singular for the next five hundred years. Only in the 1900s did we pluralize the term and start talking about priorities. Illogically, we reasoned that by changing the word we could bend reality. Somehow we would now be able to have multiple “first” things.”