“Stop drinking from the firehose of a global Gen Z demographic. Focus on knowing your brand’s core audience, and aligning with the youth culture segments that matter most. In today’s world markets, niche audiences drive mass consumption.” BusinessMarketingGen ZGeneration ZYouth Marketing Book:The Gen Z Frequency: How Brands Tune In and Build Credibility Source: The Gen Z Frequency: How Brands Tune In and Build Credibility