“Brands targeting Gen Z need to look beyond the confines of traditional segmentation, the ultimate priority always has to be on alignment that helps us cultivate relationships with youth culture - not just organize it.” Gen ZGeneration ZYouth MarketingGenerational InsightsMarketing To Teens Book:The Gen Z Frequency: How Brands Tune In and Build Credibility Source: The Gen Z Frequency: How Brands Tune In and Build Credibility