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An Absolutely Remarkable Thing

Book by Hank Green · 8 quotes · April May, Fame, People

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An Absolutely Remarkable Thing Quotes

“I'm stuck on this planet with you. And honestly, I'm glad. I've been exposed to a lot of awful people in the last few months, but I've met so many more that are amazing, thoughtful, generous, and kind. I honestly believe that is the human condition. And if the Carls are testing us, this final test is the hardest to accomplish. If you pay attention, there is only one story that makes sense, and that is one in which humanity works together more and more since we took over this planet. Yeah, we fuck it up all the time, yeah, there have been some massive steps backward, but look at us! We are one species now more than we have ever been. People fight against that, and they probably always will, but could there be any time in history when what Carl is asking would be more possible?”

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“Branding is something designers think about a lot. You take something like a perfume or car tire, or butt-flavored bubblegum, and you ask questions about it that you shouldn't be able to ask. What kind of tuxedo would this car tire wear to the prom? What is this perfume's favorite movie? You try to end up in a place where you understand a product as if it is a person. The reverse of this, where people become brands, should be easy right? They're already people... End at the beginning. Except that really what you're doing when you brand is a process of simplification. You come to understand the essence of that fucking tire. And so branding a person also benefits dramatically from simplicity. People are complicated, but brands are simple.”

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