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One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society

Book by Herbert Marcuse · 6 quotes · Culture, Rationality, Doe

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One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society Quotes

“If the worker and his boss enjoy the same television program and visit the same resort places, if the typist is as attractively made up as the daughter of her employer, if the Negro owns a Cadillac, if they all read the same newspaper, then this assimilation indicates not the disappearance of classes, but the extent to which the needs and satisfactions that serve the preservation of the Establishment are shared by the underlying population.”

IfsNeedsMadeEnjoyClassTelevisionDaughterProgramWorkersPopulationSatisfactionEqualityNewspapersBossEstablishmentPreservationResortsEmployersAssimilationDisappearanceCadillacs
Book:One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society
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“Free election of masters does not abolish the masters or the slaves. Free choice among a wide variety of goods and services does not signify freedom if these goods and services sustain social controls over a life of toil and fear – that is, if they sustain alienation. And the spontaneous reproduction of superimposed needs by the individual does not establish autonomy; it only testifies to the efficacy of the controls.”

IfsNeedsDoeChoicesIndividualSocialMastersElectionSlaveWideVarietyGoodsSpontaneousToilAutonomyAlienationAbolishReproductionEfficacyGoods And ServicesFree ChoiceSocial ControlFree Elections
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“If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator -- the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.”

IfsArtSoulPhilosophyTogetherFormValuesCultureCommonCommunicationMassRealmsCommodityCommon DenominatorSalesmanshipMass Communication
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“Freedom of enterprise was from the beginning not altogether a blessing. As the liberty to work or to starve, it spelled toil, insecurity, and fear for the vast majority of the population. If the individual were no longer compelled to prove himself on the market, as a free economic subject, the disappearance of this freedom would be one of the greatest achievements of civilization.”

IfsWould BeIndividualBusinessLibertyEconomicSubjectsCivilizationBlessingProveAchievementMajorityPopulationEnterpriseInsecurityToilCompelledDisappearanceGreatest AchievementInsecurity And Fear
Book:One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society
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