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Ian Michiels Biography

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“In a world where AI can create anything, the only thing that matters is what someone’s willing to stand behind.”

Trust Future Marketing Ai Artificial Intelligence Quotes

Book:The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

Source: The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

“The more AI scales the mechanics of marketing, the more human trust becomes the thing that actually drives decisions.”

Leadership Trust Innovation Marketing Ai Adaptation

Book:The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

Source: The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

“AI Automation doesn’t replace human judgment—it spotlights where it’s needed most.”

Trust Strategy Marketing Ai Automation Agentic Gtm

Book:The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

Source: The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

“Let AI scale what’s replicable—humans deliver what’s irreplaceable.”

Marketing Ai Autonomy Automation Process Improvement Agentic

Book:The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

Source: The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

“Those who try to outpace AI at its own game will quickly find themselves irrelevant.”

Marketing Ai Future Of Work Agentic

Book:The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

Source: The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

“Personalization without validation feels hollow. It may get clicks. But it won’t move decisions.”

Ai Personalization B2b Marketing Customer Engagement Buying Cycles

Book:The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

Source: The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

“Fail to engage the AI system, and you may never make the shortlist. Fail to persuade the human committee, and you won’t close the deal.”

Selling Ai Procurement B2b Marketing Saas Vendor Selection

Book:The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

Source: The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

“Adaptation isn’t about keeping up—it’s about stepping forward with intention while others are still reacting.”

Ai B2b Marketing

Book:The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

Source: The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't