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Ivan Chermayeff Biography

Author

Ivan Chermayeff is an influential artist in the fields of art and design. His work spans various domains including graphic design, sculpture, and architecture, known for its unique style and creativity.

Related Quotes

“Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.”

Humans Problem Human Beings Design Solutions Solve Identifying Idaho Executing Human Problems Great Design Best Design

Author:Ivan Chermayeff

“Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.”

Problem Hands Language Design Understood Direct Relation Designer Visuals Obscure Criteria Good Design Stylish Trendy

Author:Ivan Chermayeff

“Sometimes there is simply no need to be either clever or original.”

Needs Sometimes Design Originals Clever

Author:Ivan Chermayeff

“A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.”

Ifs Long Enough Fashion Mark Symbols Trends Right Place Iconic Trademarks

Author:Ivan Chermayeff

“There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and that evolves from an idea. This is an approach that does not depend on any specific time period or its technology.”

Doe Ideas Problem Grows Understanding Simple Technology Audience Design Identity Depends Periods Approach Concepts Focused Driven Eras Evolve Time Periods

Author:Ivan Chermayeff

“Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into bed.”

Should Mean Doe Design Products Bed Approach Reputation Clients Good Design

Author:Ivan Chermayeff

“There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between a product and an audience.”

People Trying Self Audience Creative Fashion Products Messages Bridges Designer Illiterate Self Indulgent

Author:Ivan Chermayeff

“Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.”

Problem Common Forever Style Design Communication Goes On Tools Common Sense Comes And Goes Communication Problems

Author:Ivan Chermayeff

“As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must understand what people are, what they're up to, what they care about, how they feel.”

People World Feels Trying Care Oneself Designer Involving Interfaces

Author:Ivan Chermayeff

About the Author

Born: 1932
Known for: Author
Quotes: 9

Books & Sources

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