“The main reason to measure objectives is not so much to reward or punish individual communications manager for success or failure as it is to learn from the research whether a program should be continued as is, revised, or dropped in favor of another approach” ShouldReasonIndividualCommunicationApproachResearchProgramRewardsFavorsObjectivesManagersSuccess Or Failure Author:James E. Grunig
“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” ShouldBelieveUnderstandingInterestOrganizationMutualPublic InterestMutual Understanding Book:Excellence in Public Relations and Communication Management Source: Excellence in Public Relations and Communication Management
