“What I think about is what people spend their time on this planet doing. So No.1 is sleep, No.2 is work, and No.3 is sight, sound, and motion video consumption. Basically, four to five hours a day is what Americans spend consuming video.” PeopleThinkingSoundHoursSleepFiveFourPlanetsSightVideoConsumptionConsuming Author:Jason Kilar
“There's certain things like scripted dramas that - they're either topical or such water-cooler moments that I think that they'll be consumed within 48 hours. You don't have to consume them at 9:00 at night, but you want to consume them within the first couple of days so that you can talk to your friends about it.” ThinkingWantFirstsMomentsNightCertainWaterHoursCoupleDramaConsumed48 Hours Author:Jason Kilar
“On the Facebook side, I think it's a bit of an evolution, in that that company, which has clearly done amazing things, was, I believe, as an outsider looking in, was founded on a culture that was obsessive about the users. And they built a service that is very valuable for users, and that is to be applauded.” ThinkingBelieveDoneCultureI BelieveBitsSidesCompanyEvolutionBuiltValuableUsersOutsidersAmazing ThingsObsessive Author:Jason Kilar
“I think challenge for Facebook is to develop a culture that has the advertiser and the ad service be as strong a part of their culture as the user obsession is.” ThinkingCultureStrongChallengesObsessionAdsUsersAdvertisers Author:Jason Kilar
“My prediction is that in the same way that Google is an intent revealing service that can be monetized that way, I would think that if I were at Twitter, I would focus on the search aspect of Twitter, because people are revealing intents when they do a search.” PeopleIfsThinkingWayFocusAspectGooglePredictionsRevealing Author:Jason Kilar