“TV is the only medium that I've ever been successful with in delivering really emotional messaging and I think as people are trying to work their way through what this changing environment is going to mean, playing to the emotional side as well as the pragmatic and the rational side is going to be something that a number of brands will want to fully explore.” PeopleThinkingWayWantTryingWellsMeanSidesNumbersEmotionSuccessfulEnvironmentEmotionalTvsRationalMediumsAdvertisingBrandsDeliveringPragmaticChanging Environment Author:Jill McDonald
“TV can play a role in delivering that emotion as well as the obvious ability to reach a lot of people quickly with that message.” PeopleWellsPlayAbilityEmotionRolesTvsMessagesObviousAdvertisingDelivering Author:Jill McDonald
