“Best practices usually aren't.” PracticeBest Practices Book:Gonzo Marketing: Winning through Worst Practices Source: Gonzo Marketing: Winning through Worst Practices
“It's still a lean back, enjoy or a lean forward, be involved, enjoy medium. It's real engagement, real emotion.” StillsRealEnjoyEmotionInvolvedMediumsAdvertisingEngagementReal Emotion Author:Christopher Locke
“TV has the longest recall. You remember what you've seen for longer; it has engagement and emotion. It's the most talked about.” RememberEmotionTvsAdvertisingEngagementRecalls Author:Christopher Locke
“Life is too short because we die.” Life IsDiesToo ShortLife Is Too Short Book:The Cluetrain Manifesto Source: The Cluetrain Manifesto
“People finally have permission to be human in the context of their work. That's the real Internet story.” PeopleHumansRealStoriesInternetPermission Author:Christopher Locke
“WE DIE. You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ourselves within it.” WorldHumansFactsDeathDiesExistenceTelevisionColorPerceiveOur WorldAdsHuman Existence Book:The Cluetrain Manifesto Source: The Cluetrain Manifesto
