“It's still a lean back, enjoy or a lean forward, be involved, enjoy medium. It's real engagement, real emotion.” StillsRealEnjoyEmotionInvolvedMediumsAdvertisingEngagementReal Emotion Author:Christopher Locke
“TV has the longest recall. You remember what you've seen for longer; it has engagement and emotion. It's the most talked about.” RememberEmotionTvsAdvertisingEngagementRecalls Author:Christopher Locke
