“It's been said that if NASA wanted to go to the moon again, it would have to start from scratch, having lost not the data, but the human expertise that took it there the last time.” IfsHumansSaidWantedLastsLostMoonDataLast TimeScratchesExpertiseNasa Book:The Social Life of Information: Updated, with a New Preface Source: The Social Life of Information: Updated, with a New Preface
“If you can design the physical space, the social space, and the information space together to enhance collaborative learning, then that whole milieu turns into a learning technology.” IfsWholeTogetherTurnsSocialSpaceKnowledgeTechnologyLearningInformationDesignManagementMilieu Author:John Seely Brown
“The technologies that will be most successful will resonate with human behaviour instead of working against it. In fact, to solve the problems of delivering and assimilating new technology into the workplace, we must look to the way humans act and react. In the last 20 years, US industry has invested more than $1 trillion in technology, but has realised little improvement in the efficiency of its knowledge workers and virtually none in their effectiveness. If we could solve the problems of the assimilation of new technology, the potential would be enormous.” IfsWayYearsHumansLooksLittlesFactsProblemWould BeLastsTechnologySuccessfulIndustryWorkersSolveImprovementEnormousBehaviourEfficiencyWorkplaceEffectivenessRealisedNew TechnologyDeliveringAssimilationHuman BehaviourKnowledge Workers Author:John Seely Brown
