“Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.” DecisionBehindsMouthsPercentFactorsPrimariesPurchasingWord Of Mouth Author:Jonah Berger
“Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.” PeopleGrowthBehindsMagicShareLuckFormulasRecipes Author:Jonah Berger
