Jonah Berger is a renowned social psychologist whose research focuses on how people share information. His work spans the fields of communication, persuasion, and influence, and has had a broad impact in both academia and the business world.
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Source: The Catalyst: How to Change Anyone's Mind
Source: The Catalyst: How to Change Anyone's Mind
Source: Contagious: Why Things Catch On
Source: Contagious: Why Things Catch On
“People don't need to be paid to be motivated.”
Source: Contagious: Why Things Catch On
“Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.”
“Connecting with others is rewarding; it makes us feel like we're not alone in the world.”