“People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.” PeopleThinkingStoriesTermFocusInformationNarrativeAlong For The Ride Book:Contagious: Why Things Catch On Source: Contagious: Why Things Catch On
“People don't need to be paid to be motivated.” PeopleNeedsPaidMotivated Book:Contagious: Why Things Catch On Source: Contagious: Why Things Catch On
“Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.” PeopleGrowthBehindsMagicShareLuckFormulasRecipes Author:Jonah Berger
