“Useful things are important. People don’t just value practical information, they share it. Offering practical value helps make things contagious.”
Quote by Jonah Berger
Work
Contagious: Why Things Catch On
This book delves into the psychology behind why certain products, ideas, and behaviors become popular and spread rapidly among people. more
Author
Jonah Berger
Jonah Berger is a renowned social psychologist whose research focuses on how people share information. His work spans the fields of communication, persuasion, and influence, and has had a broad impact in both academia and the business world. more
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