“Force yourself to simplify every initiative, every product, every marketing, everything you do.” ForceProductsMarketingInitiativeSimplify Author:Keith Rabois
“The people that work with you should generally come up with their own initiatives.” PeopleShouldCome UpInitiative Author:Keith Rabois
“The more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.” PeopleThinkingLongTwoUseNightThreeTrackComplicatedRepeatsInitiativeCan NotFrameworkThree ThingsSimplify Author:Keith Rabois
“You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.” WayImportantReasonCharacterForceStuffSimpleCompanyProductsConceptsRedMarketingReason WhyNo ReasonInitiativeSimplifyEliminating Author:Keith Rabois
