“The most important job of an editor is simplify, simplify simplify, and that usually means omitting things.” MeanImportantJobsEditorsSimplifyImportant JobsOmitting Author:Keith Rabois
“So that's your job too, to clarify and simplify for everybody on your team. The more you simplify the better people will perform.” PeopleJobsTeamSimplify Author:Keith Rabois
“Force yourself to simplify every initiative, every product, every marketing, everything you do.” ForceProductsMarketingInitiativeSimplify Author:Keith Rabois
“You need to simplify the value proposition in the company's metrics for success on a whiteboard.” NeedsValuesCompanyPropositionsSimplifyMetrics Author:Keith Rabois
“The first thing that editor does is they take out a red pen, or nowadays you go online, and they start striking things. Basically eliminating things, the biggest task of an editor is to simplify, simplify, simplify and that usually means omitting things.” FirstsMeanDoeRedTasksOnlinePensEditorsSimplifyEliminatingOmitting Author:Keith Rabois
“The more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.” PeopleThinkingLongTwoUseNightThreeTrackComplicatedRepeatsInitiativeCan NotFrameworkThree ThingsSimplify Author:Keith Rabois
“Don't accept the excuse of complexity. A lot of people will tell you, this is too challenging, this is too complicated, yeah well I know other people simplify but that's not for me, this is a complicated business. They're wrong. You can change the world in 140 characters.” PeopleKnowsWorldWellsCharacterChallengesAcceptingYeahExcuseComplicatedComplexityChanging The WorldSimplify140 Character Author:Keith Rabois
“You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.” WayImportantReasonCharacterForceStuffSimpleCompanyProductsConceptsRedMarketingReason WhyNo ReasonInitiativeSimplifyEliminating Author:Keith Rabois
