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Kytka Hilmar-Jezek Quotes

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Famous Kytka Hilmar-Jezek Quotes

“An increasing number of people are taking advantage of having a leg up on their competition by branding themselves as "the expert" in their particular niche. Call it a business card, a resume, a billboard, or whatever you choose, but the long and short of it is that books are no longer just books. They are branding devices and credibility builders, not to mention door openers. Books are the reason that authors command large speaking and consulting fees.”

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Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform).”

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Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand.”

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Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it!”

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Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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