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Kytka Quotes

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Kytka Quotes

“Let me remind you again that when you put a book out there, you are a published author in a space where you are an expert. Your book becomes the ultimate business card, not to mention a source of ongoing revenue. Did someone say “ongoing revenue?”. Who does not need to make some extra money on a regular basis? Realize that this book will take some work to complete once, but thereafter it exists forever – working to bring you royalty checks five, ten, twenty years from now. Money will be consistently flowing into your bank account. If you write a good book that provides real value, then you realistically have a revenue stream which will bring income for decades to come.”

Passive IncomeBook PowerWrite A BookKytkaPublished AuthorMake Money While You SleepResidual IncomeOngoing Revenue
Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“We live in the information age and the sheer volume of it being available everywhere, creates a need for information that has value. Yes, we can look anything up on Google but who has the time? Can we trust that the information comes from a trustworthy source? Your experience has given you a deep knowing of your subject matter. You have insights and ideas that others may not figure out on their own. You are holding a roadmap that has great value to someone. What has been stopping you from sharing your knowledge? Perhaps you have been afraid to put yourself out there because of a fear of rejection? Let me get straight to the point. Get over it right now! Ponder the following quote for a moment and then move on with the decision to write rather than not to write, because not to write is not “to be”. You deny yourself and your audience. You have had an incredible journey to get to where you are and have amassed experience and knowledge. Now combine that with your unique voice and be heard. You are already an expert. Accept it.”

AuthorInformation OverloadPlatformBook PowerWrite A BookKytkaPositioningAuthor PlatformBeanding
Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“The easiest way to write a book is to use the Table of Contents as an outline. People get stuck when they think in terms of writing a book. Do not let this delay you. There are a lot of book outline writing software’s available today, but I personally believe they have the potential to cause more distraction then assistance. The best possible outlines have come from pure "flow". I advise my clients to do a simple process of setting the timer for 2 minutes and just writing. I ask that they write everything that pops into their heads without thought or judgment on the subject. The questions I ask are: What is most important to you? What do you know a lot about? Tell me 12 things that fall under that subject that are valuable to know. Under each of the 12 things, give me 3 things that are a "must" in that category. Using index cards to write your answers on is a useful way to arrange chapters and sections of your book. Believe it or not, my students have come up with a Table of Contents/outline in less than 10 minutes using this method. Our greatest block is that we tend to over think things too much. We over analyze and what happens is that we get into analysis paralysis. Our creativity and ‘flow’ freezes up and all spontaneity and creativity just exits out of the thought process. When we stall the creative flow by trying to be correct, proper and appropriate, we end up talking ourselves out of what we intuitively know that we know and into a space of doubt, or what we think we do not know.”

Book PowerWrite A BookKytkaTable Of ContentsAnalysis Paralysis
Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“In life, we are all on the same journey, we are all struggling to get from point A to point B. Different people have different point A originations and B destinations, but the path we travel is the same. If you can take what you have learned; share the experience and shortcuts you've discovered along the way, offer time saving tips and how you finally made it - then you can lighten the load of those who are just beginning on a similar path. Getting paid for it is an added bonus. My hope is that you do not end your journey at “I wrote a book” but rather understand that your book is just the beginning. Imagine the products you can create based on the contents of your book. Imagine the opportunities to share your knowledge with more people by speaking, training, coaching. You have an important message to share and the world is waiting...”

Life S JourneyBook PowerKytkaTime Saving TipsPoint A To Point B
Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform).”

BrandingBook PowerKytkaBrand IdentityYour Brand
Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“Writing your book is not the end all of your strategy. It is a powerful catalyst that will push you to the top of your game. You see, something magical happens when you write your book and this is the best place to mention it because a sale happens when your book is complete. You sell yourself on the idea that you are more than you previously believed yourself to be. You get to experience that “I did it” moment where your mind releases these wonderful stimulators that make you feel awesome. You see yourself in a different way and this opens up a greater opportunity for accomplishment, achievement, and success.”

AuthorsExpertBook PowerKytkaSell YourselfEnd All Be All
Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community.”

Book PowerSocial Media For AuthorsKytkaAuthor PageEngage Your Tribe
Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand.”

BrandingAlignmentBrandBook PowerKytkaVideo Killed The Radio Star
Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“Maybe you have already been writing, but never considered a book before. What you have contributed to websites, discussion groups, blogs and membership communities can lead to books. These are great places to flesh out ideas, get reader feedback, and sometimes even catch the attention of an agent, publisher or larger audience. If anything, a well branded presence on the internet positions you in a way where you have the opportunity to become the authority or expert. Do not let any of what you have written online go to waste. Make files and collect all of your information because you may have enough content already written to fill two books!”

Book PowerKytkaCurateRepurpose ContentBecome The AuthorityBecome And ExpertUse Existing Content
Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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“The final option to have your book completed is to hire a ghost writer. The challenge with this option is that it is important to note that your voice IS an integral part of your branding. When you hire someone else, what your readers will ultimately get is their voice. When they see you later at your website or on your social media, your voice will not be the same. This will trigger a feeling of inconsistency when relationships need to be built upon trust and authenticity. Your audience will eventually come to think you are not the “real deal” and will find another to replace you. Finally, your book is a springboard and launching pad to greater things such as speaking, interviews, a product line, etc. Will your ghost writer be available for all of that as well? How will you be able to “ghost write” your way through an interview? Hence the reason I stress speaking in your own voice. You may think you are not perfect, but your authenticity will speak in volumes to your followers and they will be customers for life if they see your true being.”

AuthenticityBook PowerTrue To SelfKytkaSpeak In Your Own Voice
Book:Book Power: A Platform for Writing, Branding, Positioning & Publishing
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