“I've often used the extremes in my work to comment on the mainstream. I think that sometimes a subject that I'm working on, like popular culture, is so present all around us that they're hard to see. It's like: How do you see the air you breathe? How do you see how it affects you?” ThinkingSometimesHardUsedCultureAirSubjectsExtremesBreatheCommentMainstreamPopular Culture Author:Lauren Greenfield
“I've often looked at the extremes as a way to shed light on the mainstream. Even though everybody says, "Money doesn't buy you happiness," I don't think that that's the principle by which people live. If you talk to kids and ask them what they want to be when they grow up, they say, "Rich and famous," but being rich and famous is not a job.” PeopleThinkingKidsGrowing UpRichShed Author:Lauren Greenfield
“I've also been documenting an unsustainable way of life. And you see in peoples' stories that this world of consumerism does not support the moral and spiritual values - of family and community - that people feel are most important. From an environmental perspective, the quest for more and more is not going to be possible on this planet. This is a historical documentation of an unsustainable path, and my hope is that this work allows people to think about their own agency and the potential for change.” PeopleThinkingWorldImportantSpiritualValuesCommunityMoralSupportPathPerspectiveHistoricalEnvironmentalConsumerism Author:Lauren Greenfield
