“My photography is often a sociological look at American culture and it's been very well published in the UK.” WellsLooksCulturePhotographyAmerican CultureSociological Author:Lauren Greenfield
“I've long been interested in looking at the culture of consumerism and also was interested in this connection between the American dream and the house, and the house being kind of the ultimate expression of self and success.” KindLongSelfDreamCultureHouseExpressionConnectionsUltimateBe KindAmerican DreamConsumerism Author:Lauren Greenfield
“I've often used the extremes in my work to comment on the mainstream. I think that sometimes a subject that I'm working on, like popular culture, is so present all around us that they're hard to see. It's like: How do you see the air you breathe? How do you see how it affects you?” ThinkingSometimesHardUsedCultureAirSubjectsExtremesBreatheCommentMainstreamPopular Culture Author:Lauren Greenfield
“My first book, Fast Forward, was about growing up in the shadow of Hollywood and how kids are affected by the culture of materialism and the cult of celebrity, and I've often felt the reason my work has an audience in the UK is because it's everything the British love to hate about the Americans.” FirstsBookReasonKidsHateCultureFeltAudienceGrowing UpGrowingShadowHollywoodBritishMaterialismAffectedCultLove Hate Author:Lauren Greenfield
“These days, the media is defining what cultural capital is, and it's easily learned. If you have money, anything can be bought. We see this in China and Russia with what I call the "Bling Dynasty and New Oligarchy" in Generation Wealth. As people got rich and everybody started buying Louis Vuitton bags, it became clear that to distinguish yourself you had to have more than an expensive bag. People began to want the things that money is not supposed to be able to buy - history, tradition, education, and culture.” PeopleCultureWealthRichTraditionLouis Vuitton Author:Lauren Greenfield
“I'm also looking for the psychological elements that fuel commodity culture. For example, if we imbue girls with deep insecurity about their bodies through images of an impossible ideal, we create a really vulnerable and avid consumer. If somebody feels that they're not OK without a certain product, you have a very deep and loyal market that will come back to the product again and again. Sometimes, this process is both rational and irrational.” SometimesCultureGirlImpossibleRationalPsychologicalVulnerableInsecurityLoyalIrrationalCommodityVery Deep Author:Lauren Greenfield
