“Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.” IdentityEndureDisappearBrandsEvolveTrustedTested Author:Lisa Gansky
“Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels.” MindFirstsMadeNationsShareBuildingUnderstoodFortuneInternationalBrandsHotelAggressivePlatformsRailroadsTitans Book:The Mesh: Why the Future of Business Is Sharing Source: The Mesh: Why the Future of Business Is Sharing
“A brand is a voice and a product is a souvenir.” InspirationMotivationVoiceProductsBrandsSouvenirs Author:Lisa Gansky
