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Luis Cubero Books

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Business Storytelling Guide: Creating b...

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“Your entire presentation is the story.”

Business Storytelling

Book:Business Storytelling Guide: Creating business presentations using storytelling techniques

Source: Business Storytelling Guide: Creating business presentations using storytelling techniques

“The focus of your presentation is the audience. You are missing the point if you focus on a product or your company.”

Business Storytelling

Book:Business Storytelling Guide: Creating business presentations using storytelling techniques

Source: Business Storytelling Guide: Creating business presentations using storytelling techniques

“Experience shows that, once you start using the business storytelling process, you are unlikely to return to your old methods.”

Business Storytelling

Author:Luis Cubero

“Since the opposition (shadow) is capable of preventing the audience (hero) from achieving success, the goal of a business narrative is to defeat the opposition (shadow).”

Business Storytelling

Book:Business Storytelling Guide: Creating business presentations using storytelling techniques

Source: Business Storytelling Guide: Creating business presentations using storytelling techniques

“When developing a business story, keep in mind that the opposition character (shadow) is just as important as the audience character (hero) is.”

Business Storytelling

Book:Business Storytelling Guide: Creating business presentations using storytelling techniques

Source: Business Storytelling Guide: Creating business presentations using storytelling techniques