“'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.” ThinkingShouldFirstsBigsGoneHappenedShould HaveSellsRewardsFinanceBrandsCorporateSurvivorMacsSponsorsCoca ColaBig Mac Author:Mark Burnett
“As the show's executive producer, I envisioned something akin to "Gilligan's Island" meets Lord of the Flies meets Ten Little Indians mets "The Real World." "Survivor" marks a return to a core element of adventure: staying alive.” WorldLittlesRealShowsLordAliveAdventureReturnMetsTenElementsMarkCoreProducersIslandsStayingExecutivesSurvivorReal WorldStaying Alive Book:Survivor: The Ultimate Game : the Official Companion Book to the CBS Television Show Source: Survivor: The Ultimate Game : the Official Companion Book to the CBS Television Show
“Every show on television has a downward trend because there are so many more things to watch. You can only deal with what is the benchmark of a hit series and 'Survivor' clearly remains a hit series.” ShowsDealsWatchesTelevisionRemainsSeriesSurvivorTrends Author:Mark Burnett
“I've always liked adventure television. Pre-'Survivor,' I did a series on cable called 'Eco-Challenge,' an adventure race with experts mainly, and here we have 'Expedition Impossible.' I like the outdoors and I like doing something fresh for television you haven't seen before.” ChallengesRaceImpossibleHavensTelevisionAdventureSeriesExpertsSurvivorCablesEcoExpeditions Author:Mark Burnett
