“'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.” ThinkingShouldFirstsBigsGoneHappenedShould HaveSellsRewardsFinanceBrandsCorporateSurvivorMacsSponsorsCoca ColaBig Mac Author:Mark Burnett
“I honestly think that in five years time, television will be watched on computer screens anyway and you'll be doing multiple things. You'll be 'IMing' while you're watching a show and checking the news.” ThinkingYearsShowsFiveTelevisionComputerNewsScreensHonestlyFive YearsMultipleComputer Screen Author:Mark Burnett
“How many times have you been out for a beer or dinner and people are coming up with business ideas? Everybody wants to think they've got that great business idea.” PeopleThinkingWantIdeasDinnerBeerGreat BusinessBusiness Ideas Author:Mark Burnett
“Singing shows are fun. Every viewer has their own opinion. We all know whether we think a voice sounds good or not. There's a play-along element. All these shows can be supported.” ThinkingKnowsPlayShowsFunSoundVoiceOpinionElementsSingingViewers Author:Mark Burnett
