“Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."” IfsThinkingWayShouldHumansHas BeensRealEnoughCertainNamesSimpleBrainProductsBehaviorNormalShoesStoresFamiliarAdvertisingTennisCriticizeShould IHuman BehaviorEnough TimeNikeBrainwashTennis Shoes Author:Mark Hosler
“For me, I don't want to live in a world where I am afraid of making the kind of art I want to make. The idea that I should be afraid of publicly ridiculing and mocking and chopping up and rearranging a giant corporation that intrudes on my life whether I want it to or not every day... The idea that I have to be afraid to do that is absurd to me.” WorldWantShouldKindArtIdeasAbsurdCorporationsGiantsChoppingRearranging Author:Mark Hosler