“We all know that the Disney brand is our most valuable asset. It is the sum total of our seventy-five years in business, of our reputation, of everything that we stand for.” KnowsYearsFiveValuableReputationBrandsFive YearsAssetsSeventies Author:Michael Eisner
“A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” ConsciousnessProductsThousandBrandsGesturesEntitySmall Gestures Author:Michael Eisner
“Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.” DifferentViewsAppreciatePoint Of ViewBackgroundsNoiseBrandsConsumersUsersEditorialsOversightBackground Noise Author:Michael Eisner
