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The Omnivore's Dilemma: A Natural History of Four Meals

Book by Michael Pollan · 4 quotes · Food, Corn, Comida

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The Omnivore's Dilemma: A Natural History of Four Meals Quotes

“Yet the organic label itself—like every other such label in the supermarket—is really just an imperfect substitute for direct observation of how a food is produced, a concession to the reality that most people in an industrial society haven’t the time or the inclination to follow their food back to the farm, a farm which today is apt to be, on average, fifteen hundred miles away.”

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“Supermarkets in Denmark have experimented with adding a second bar code to packages of meat that when scanned at a kiosk in the store brings up on a monitor images of the farm where the meat was raised, as well as detailed information on the particular animal’s genetics, feed, medications, slaughter date, etc. Most of the meat in our supermarkets simply couldn’t withstand that degree of transparency; if the bar code on the typical package of pork chops summoned images of the CAFO it came from, and information on the pig’s diet and drug regimen, who could bring themselves to buy it? Our food system depends on consumers’ not knowing much about it beyond the price disclosed by the checkout scanner. Cheapness and ignorance are mutually reinforcing.”

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Book:The Omnivore's Dilemma: A Natural History of Four Meals
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