“People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great; it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.” PeopleGivingWellsDoeFilmAsksAudienceSellsCompareAdsTicketsCapturedAdvertisements Author:Mike Mills
“I pretty much believe that a film is a film and when an audience watches a film, they finish it.” BelieveFilmWatchesAudience Author:Mike Mills
