Paco Underhill is a renowned author known for his works in commercial space design and social behavior research. His books delve into the relationship between human behavior and shopping environments, providing valuable insights for the retail industry and commercial space design.
Related Quotes
Source: Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
“The Apple store is not a store. It is an exercise in evangelism.”
“Given the chance, people will buy from people who care.”
Source: Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond