“While there may be no "right" way to value a forest or a river, there is a wrong way, which is to give it no value at all. How do we decide the value of a 700-year-old tree? We need only to ask how much it would cost to make a new one, or a new river, or even a new atmosphere.” WayNeedsGivingYearsMayValuesAsksTreeCostRiversForestsAtmosphereRight WayWrong WayOld Trees Author:Paul Hawken
“Sustainability is an economic state where the demands placed upon the environment by people and commerce can be met without reducing the capacity of the environment to provide for future generations. It can also be expressed in the simple terms of an economic golden rule for the restorative economy: Leave the world better than you found it, take no more than you need, try not to harm life or the environment, make amends if you do.” PeopleIfsWorldNeedsTryingStatesFoundTermSimpleEconomyEnvironmentGenerationsEconomicMetsDemandCapacityEnvironmentalHarmGoldenSustainabilityCommerceFuture GenerationReducingBetter Than YouGolden RuleAmends Author:Paul Hawken
“Don't be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done.” PeopleIfsKnowsNeedsGivingDoneImpossibleGiving UpChecksNever Giving Up Author:Paul Hawken
“The problems to be faced are vast and complex, but come down to this: 6.6 billion people are breeding exponentially. The process of fulfilling their wants and needs is stripping earth of its biotic capacity to produce life; a climactic burst of consumption by a single species is overwhelming the skies, earth, waters, and fauna.” PeopleWantNeedsProblemEarthProcessWaterSkyProduceCapacitySpeciesComplexesBillionsOverwhelmingConsumptionFulfillingBreedingStrippingWants And Needs Author:Paul Hawken
“First we need to decide what needs to be done. Then we do it. And then we ask if it is possible.” IfsNeedsFirstsDoneAsks Author:Paul Hawken
“We need to revise our economic thinking to give full value to our natural resources. This revised economics will stabilize both the theory and the practice of free-market capitalism. It will provide business and public policy with a powerful new tool for economic development, profitability, and the promotion of the public good.” ThinkingNeedsGivingValuesNaturalPowerfulPracticeEconomicPolicyTheoryDevelopmentCapitalismResourcesEconomicsToolsFree MarketPromotionNatural ResourcesPublic PolicyEconomic DevelopmentPublic GoodProfitabilityFree Market CapitalismEconomic Resources Author:Paul Hawken
