“The first rule of sustainability is to align with natural forces, or at least not try to defy them” TryingFirstsForceNaturalVisionFutureSustainabilitySustainable Development Author:Paul Hawken
“We are now heading down a centuries-long path toward increasing the productivity of our natural capital - the resource systems upon which we depend to live - instead of our human capital.” HumansLongNaturalPathCenturyDependsResourcesEnvironmentalProductivityHeadings Author:Paul Hawken
“We assume that everything's becoming more efficient, and in an immediate sense that's true; our lives are better in many ways. But that improvement has been gained through a massively inefficient use of natural resources.” WayHas BeensUseNaturalOur LivesBecomingResourcesAssumingEnvironmentalImprovementEfficientBecoming MoreNatural Resources Author:Paul Hawken
“Natural capitalism is not about making sudden changes, uprooting institutions, or fomenting upheaval for a new social order. Natural capitalism is about making small, critical choices that can tip economic and social factors in positive ways.” WayOrderChoicesSocialNaturalBusinessEconomicCapitalismInstitutionsCriticalFactorsSocial OrderUpheavalSudden ChangeUprooting Author:Paul Hawken
“If, as is natural, you focus on the corruption and on those threatened institutions that are trying to prevent change - even though they don't really know what they're trying to prevent - then you can get pessimistic.” IfsKnowsTryingNaturalFocusInstitutionsCorruptionThreatenedPessimistic Author:Paul Hawken
“We need to revise our economic thinking to give full value to our natural resources. This revised economics will stabilize both the theory and the practice of free-market capitalism. It will provide business and public policy with a powerful new tool for economic development, profitability, and the promotion of the public good.” ThinkingNeedsGivingValuesNaturalPowerfulPracticeEconomicPolicyTheoryDevelopmentCapitalismResourcesEconomicsToolsFree MarketPromotionNatural ResourcesPublic PolicyEconomic DevelopmentPublic GoodProfitabilityFree Market CapitalismEconomic Resources Author:Paul Hawken
