“I started doing commercials in 2008 right after we released Death Race, and the reason was that I spent two years prepping Death Race and building all these custom rigs to shoot cars in the most dynamic and exciting way.” WayYearsTwoReasonRaceCarBuildingExcitingTwo YearsCustomsRigsDeath Race Author:Paul W. S. Anderson
“The way it works in commercials is they come to you with the script and then you do the visual, you do the storyboards, and you give your vision of it, but it's very much their baby. You just kind of put your polish and sheen on it, and you're interpretation of it, but it's very much the agency's idea.” WayGivingKindIdeasVisionBabyScriptsAgencyVisualsInterpretationPolish Author:Paul W. S. Anderson
“I'm a very collaborative person, so that's not the way I work any way. Once VW got over the idea that I was going to blow their cars up, then we shot the thing really fast and it came out really good. Like I said, it won a bunch of awards and that really was the start of working in commercials.” WayPersonsSaidIdeasCarShotsBlowBunchAwards Author:Paul W. S. Anderson
“The cameras were a little twitchy, and you'd get less footage and less set-ups every day. The interesting thing about it was that you just composed images in a completely different way because we had big 3D monitors on set, and you'd wear the glasses and see the image in 3D.” WayLittlesDifferentBigsInterestingCamerasGlassesDifferent WaysInteresting Things Author:Paul W. S. Anderson
“3D really altered the way I shot the movie completely, and it was exciting because, after 20 years of filmmaking, I felt like I was making my first movie, all over again.” WayYearsFirstsFeltShotsExcitingFilmmakingAltered Author:Paul W. S. Anderson
“I think, as a filmmaker, my style of filmmaking is very well-suited to 3-D anyway, so it's not like I'm having to change a huge amount of the way I shoot to work in 3-D. I think you could probably dimensionalize some of my movies and they would make very good 3-D films.” ThinkingWayWellsFilmStyleHugeAmountVery GoodFilmmakerFilmmaking Author:Paul W. S. Anderson