“People need to buy and want to. The selling itself becomes the entertainment, the sought-after good... In the Internet world there won't be any other way to peddle. To be successful advertising itself will have to supply real value to the consumer.” PeopleWorldWayWantNeedsRealValuesSuccessfulInternetEntertainmentSellingAdvertisingConsumersBeing SuccessfulFree SpeechReal Value Author:Peter W. Huber
“Efficiency may curtail [energy] demand in the short term, for the specific task at hand. But its long-term impact is just the opposite...efficiency fails to curb demand because it lets more people do more, and do it faster-and more/more/faster invariably swamps all the efficiency gains.” PeopleMayLongHandsEnergyTermFailingDemandGainsTasksOppositesImpactFasterLong TermEfficiencyShort TermCurbSwampsTask At Hand Author:Peter W. Huber
