“No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.” ThinkingLittlesCompanyProductsBenefitsDesignerNoveltyMotorGeneral Motors Book:Never Leave Well Enough Alone Source: Never Leave Well Enough Alone
“Between two products equal in price, function and quality, the one with the most attractive exterior will win.” TwoWinningBusinessQualityProductsEqualFunctionAttractiveExterior Author:Raymond Loewy
