“We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone crowd fight for supremacy, while the mass of casual game players stay away.” WorldFightingGamesPlayerMassOvercomingCurrentsCrowdsOnlineHandfulCasualConsoleSupremacyMachoTestosterone Author:Reggie Fils-Aime
“There's been nothing proven that violence in video games has an impact. As a parent though, and I'm a parent for a 20-year-old, for a 16-year-old and for a 10-year-old, and so, you know, I make choices everyday for my kids as to what games I think is appropriate for them to play. And, you know, in the end it's up to the parents, it's up to the gamers themselves working with their parents, if they're under 21, to make the smartest choice for the games they play.” IfsThinkingKnowsYearsEndsPlayKidsChoicesGamesParentViolenceImpactEverydayVideoAppropriateProvenGamer Author:Reggie Fils-Aime
“The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that group. We're an and company, with games for this group and that group and for groups that don't even call themselves gamers yet.” LittlesTwoGamesCompanyGroupsKeysDevotedGamerNintendo Author:Reggie Fils-Aime
“Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the bar on portable gaming, before they even get started.” StillsRunningGamesBoysSeriousStandingRaisesBarsCompetitorsGamingStanding StillNintendoRaising The Bar Author:Reggie Fils-Aime
“I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products.” GamesProductsConsumersBuyingCompetitorsAccessoriesWii Author:Reggie Fils-Aime
“For us, launching new systems is about bringing new consumer experiences to the marketplace and we're doing that with Nintendo land and third-party publishers are doing it with games like ZombiU. For us, now is the right time to launch new hardware.” GamesPartyLandThirdsConsumersPublishersRight TimeMarketplaceHardwareLaunchingThird PartiesNintendo Author:Reggie Fils-Aime
“My name is Reggie. I'm about kicking ass, I'm about taking names, and we're about making games.” GamesNamesAssKicking Author:Reggie Fils-Aime
