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Ricardo Semler

Ricardo Semler Quotes

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“We could write a completely new manual incorporating all our new policies and spelling out the emerging philosophy behind them. Or we could do away with the old manual and not just replace it. That way we would force people to make decisions based on common sense…We tried to write new rules. We really did. But at every turn we found ourselves wading into a swamp of minutiae.”

“Over the next three or four months we simply collected all our procedures manuals…People would ask us from time to time when the new manuals would be ready. Eventually, some began to suspect that an update wasn’t going to appear and asked us why. Only then did we say aloud what we had been thinking: that we were trading written rules for common sense. And that is the system we have today, which is barely a system at all.”