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Ricardo Semler

Ricardo Semler Books

Fictioneer

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“We could write a completely new manual incorporating all our new policies and spelling out the emerging philosophy behind them. Or we could do away with the old manual and not just replace it. That way we would force people to make decisions based on common sense…We tried to write new rules. We really did. But at every turn we found ourselves wading into a swamp of minutiae.”

“Over the next three or four months we simply collected all our procedures manuals…People would ask us from time to time when the new manuals would be ready. Eventually, some began to suspect that an update wasn’t going to appear and asked us why. Only then did we say aloud what we had been thinking: that we were trading written rules for common sense. And that is the system we have today, which is barely a system at all.”

“To survive in modern times, a company must have an organizational structure that accepts change as its basic premise, lets tribal customs thrive, and fosters a power that is derived from respect, not rules. In other words, the successful companies will be the ones that put quality of life first. Do this and the rest - quality of product, productivity of workers, profits for all - will follow.”

“The era of using people as production tools is coming to an end. Participation is infinitely more complex to practice than conventional corporate unilateralism, just as democracy is much more cumbersome than dictatorship. But there will be few companies that can afford to ignore either of them.”