“Most photographs take their cues from advertising, where the priority is high image content for an easy Gestalt reading.” ReadingEasyPhotographPrioritiesAdvertisingGestalt Book:Richard Serra, Interviews, Etc., 1970-1980 Source: Richard Serra, Interviews, Etc., 1970-1980
“I used to eat lunch with Billy Wilder when I first came out here.” FirstsUsedAdvertisingLunchAdvertising AgenciesWilder Author:Richard Serra
