“Most photographs take their cues from advertising, where the priority is high image content for an easy Gestalt reading.” ReadingEasyPhotographPrioritiesAdvertisingGestalt Book:Richard Serra, Interviews, Etc., 1970-1980 Source: Richard Serra, Interviews, Etc., 1970-1980
“If you reduce sculpture to the flat plane of the photograph, you're passing on only a residue of your concerns... You're not only reducing the sculpture to a different scale for the purposes of consumption, but you're denying the real content of the work.” IfsDifferentRealPurposeConcernPhotographScalesPassingPassingsPlanesFlatsConsumptionSculptureReducingPassing On Book:Richard Serra, Interviews, Etc., 1970-1980 Source: Richard Serra, Interviews, Etc., 1970-1980
“It could be that people want to consume sculpture the way they consume paintings - through photographs... I'm interested in the experience of sculpture in the place where it resides.” PeopleWayWantPaintingPhotographSculpture Author:Richard Serra
