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Rita Gunther McGrath Quotes

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Rita Gunther McGrath is an influential scholar and consultant in the fields of business strategy and entrepreneurship. Born on July 28, 1959, she is known for her research on dynamic markets and strategic agility.

Famous Rita Gunther McGrath Quotes

“Exploiting a sustainable competitive advantage is great... If you can find it.”

Ifs Advantage Competitive Advantage

Author:Rita Gunther McGrath

About the Author

Born: July 28, 1959
Known for: Author
Quotes: 11

Books & Sources

The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of UncertaintyRelated source material

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