“It is an enormous mistake to assume that what the translator conveys is what the speaker intended, and it is equally foolish to assume that what you intended to say is what will be understood.” SpeakingTranslatingBeing Understood Book:Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Source: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life