“Our conscious mind tries hard to preserve the illusion that it deliberately chose every action you have ever taken; in reality, in many of these decisions it was a bystander at best, and much of the time it did not even notice the decision being made.” IllusionConscious MindTaking Decisions Book:Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Source: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life