“Form and content must never apologize for each other.” BookFormComicApologizingComic Book Author:Scott McCloud
“Comic book readers are just as abandoned by the corporate system as the creators, despite the importance supposedly given their hard-earned dollars. The average comics shop can offer only a tiny fraction of an industrywide selection that is itself extremely limited in scope. And even when readers know exactly what they want, the search can be maddeningly futile.” KnowsWantBookHardGivenReaderOffersImportanceDollarsAverageCreatorTinyDespiteComicCorporateShopsAbandonedComic BookSelectionScopeFractionsBook Readers Author:Scott McCloud
“The idea that comics stores, distributors and publishers simply 'give the customers what they want' is nonsense. What the customers wanted they didn't get - and they left.” WantGivingBookIdeasWantedLeftCustomersStoresComicNonsenseComic BookPublishersDistributors Author:Scott McCloud
“As I see it, mainstream comics now speak only to the hardcore few who stayed; conversing in a weird, garbled, visual pig latin only they can understand - rendering the term 'mainstream' a hollow joke - while the true mainstream, the other 99.9% of the populace, find enjoyment elsewhere.” BookSpeakTermJokesComicEnjoymentVisualsLatinMainstreamElsewherePigsComic BookHollowHardcoreRendering Author:Scott McCloud
“I wouldn't necessarily have been making books about how to make comics if I'd really felt I knew how to make comics.” IfsHas BeensBookFeltComic Book Author:Scott McCloud
“Learn from everyone. Follow no one. Watch for patterns. Work like hell.” WatchesHellPatternsComic Book Author:Scott McCloud
“If you just write the kinds of stories you think others will want to read, you'll be competing with cartoonists who are far more enthusiastic for that kind of comic than you are, and they'll kick your ass every time.” IfsThinkingWantWritingKindStoriesAssComicKicksComic BookCompetingEnthusiasticCartoonist Author:Scott McCloud
“Nobody knows what will work until they try it. Some of comics' biggest success stories in recent years have explored subjects that no one was writing about at the time - stories no one had any reason to think would succeed. My advice? Write what you want to read. You'll have more fun doing it - and if all else fails, you'll always have at least one loyal reader.” IfsThinkingKnowsWantWritingTryingYearsReasonStoriesFunFailingAdviceSubjectsReaderSucceedWhat You WantLoyalComic BookNobody KnowsSuccess Stories Author:Scott McCloud
