“Innovative marketers invent new solutions to work with old emotions.”
“Marketing is the generous act of helping others become who they seek to become.”
“The only people we can serve are curious, dissatisfied, or bored.”
“There’s a gap in the market where your version of better can make a welcome change happen.”
“The first thousand customers, if they're the right people, are practically priceless.”
“Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.”
“Cheap is the last refuge of a product developer or marketer who is out of great ideas.”
“Don't find customers for your products, find products for your customers.”
“Finding new ways, more clever ways to interrupt people doesn't work.”
“Marketing is no longer about the stuff that you male, but about the stories you tell.”
“Making promises and keeping them is a great way to build a brand.”
“Good marketers tell a story.”
“Anticipated, personal, and relevant advertising always does better than unsolicited junk.”